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15.05.2012
Munich/Le Castellet. For the worldwide MINI Community there was only one place to be from 11 – 13 May: MINI United 2012 in Le Castellet, France. Last weekend's event once again pulled in MINI fans from around the world, and the MINI faithful from almost 50 countries were greeted by a unique combination of live music and car-fuelled action at the Circuit Paul Ricard. The erstwhile host of Formula One grands prix proved to be the ideal venue for races in the MINI Trophy and MINI Rushour race series, and the assembled masses were also treated to a high-class line-up of live music acts and an array of fun sporting activities. Indeed, the MINI brand was there to be experienced in all its glory with a programme that also included stunt shows, test drives with the latest MINI models and Track Drives, which allowed MINI drivers to hustle their own cars around the legendary circuit in the tyre tracks of a professional racing driver. A particular highlight of the weekend was an exclusive preview of the new MINI John Cooper Works GP.
13.04.2012
Munich.Breathtaking motocross stunts, sensational locations and top-class events lie in wait as the world's elite freestyle motocross riders limber up for a new season of Red Bull X-Fighters. And this year the international motocross stars will be supported by a partner whose global brand experience is likewise all about making pulses race among its enthusiastic and demanding fans. The involvement in the Tour of John Cooper Works, the sporting sub-brand of MINI, adds another chapter to a MINI/Red Bull partnership that can already look back on years of success.
01.03.2012
Over the years, the styling of MINI cars has produced a host of design icons which have become synonymous with the brand as a whole and, in some cases, signature features of individual models. Collectively, these iconic elements have helped shape the identity of the brand and its cars.
MINI design is the evolutionary continuation of the legendary formal language that defined the classic Mini of 1959. As such, it embodies automotive history that is very much alive. With his classic Mini, Sir Alec Issigonis designed a revolutionary small car that offered the largest possible interior on the smallest possible footprint, transposing the design maxim "form follows function" to automotive construction. To this day it remains one of the key design principles underpinning the MINI brand – one which not only thrives on its heritage but interprets it anew on a daily basis.
19.02.2012
Munich/Geneva. Stand-out-from-the-crowd style can also be amazingly practical – and practicality surprisingly attractive. The MINI Clubvan Concept brings apparently conflicting profiles together into a single package, paving the way for an innovative vehicle concept without parallel in the premium small car segment. The MINI Clubman-based concept car, scheduled for its world premiere at the Geneva International Motor Show 2012, combines the driving fun for which MINI is renowned with increased load-carrying capability. The MINI experience will therefore find its way into new areas of life, the brand's distinctive character gaining new popularity among target groups not previously on the MINI radar.