Admittedly, we're not the typical car company. What makes BMW unique? It could all be chalked up to one thing: Our belief that ideas are everything. And as an independent company, we have the freedom to stand by the leading-edge concepts of our engineers and designers, to protect unconventional thinking - and let great ideas live on to become ultimate driving machines.

Admittedly, we're not the typical car company. What makes BMW unique? It could all be chalked up to one thing: Our belief that ideas are everything. And as an independent company, we have the freedom to stand by the leading-edge concepts of our engineers and designers, to protect unconventional thinking - and let great ideas live on to become ultimate driving machines.